Question 1

What is Google Consent Mode V2?

Accepted Answer

Google Consent Mode V2, introduced in late 2023, is an updated version of Google's original Consent Mode. It allows websites to communicate users' cookie consent preferences to Google's services, such as Google Ads and Analytics, in a more efficient and privacy-compliant manner. Its use is mandatory for websites using these Google services by March 2024.

Question 2

What are the new features in Google Consent Mode V2?

Accepted Answer

Google Consent Mode V2 introduces new parameters including ad_user_data and ad_personalization, in addition to the existing analytics_storage and ad_storage. These parameters offer enhanced control over user data and advertising personalization based on user consent.

Question 3

Is Google Consent Mode V2 mandatory for all websites?

Accepted Answer

Yes, implementing Google Consent Mode V2 is mandatory by March 2024 for all websites using Google services like Google Ads and Google Analytics. This requirement ensures compliance with data privacy regulations and enhances user privacy.

Question 4

How does Google Consent Mode V2 impact data tracking and privacy?

Accepted Answer

Google Consent Mode V2 impacts data tracking by allowing websites to adjust Google tags based on user consent. If a user consents to cookies, normal data collection occurs. If consent is denied, data collection is limited to protect user privacy, with Google tags operating in a restricted mode.

Question 5

What are the implementation options for Google Consent Mode V2?

Accepted Answer

There are two implementation options for Google Consent Mode V2: Basic and Advanced. Basic implementation involves full data collection with user consent and no data collection without it. Advanced implementation allows limited, anonymous data collection without consent for modeling purposes, while respecting user privacy.

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