Why is it important to use an EU-based Cookie Consent Solution?

Data is as good as gold in today’s highly-digital world, and its importance can’t be understated. From social media to online shopping, we’re constantly sharing information that can be used to improve our lives and make better decisions.

But with all of this data comes a great responsibility to protect it. Across the board, consumers and companies alike are becoming increasingly aware of data’s value, and are likewise being met with new regulations and laws to help keep it secure.

Why it is important to use an EU-based Cookie Consent Solution

Changing Times

It’s safe to say that society is beginning to recognize the importance of data protection on a global level. From country to country and region to region, we’re seeing a slew of new, comprehensive privacy laws being passed that provide individuals with greater control over their personal data.

Honing one of the world’s most prominent privacy laws, the EU is at the forefront of this trend. Its GDPR has been in effect for over four years and protects over 447 million residents of the European Union against the involuntary collection, use, and sharing of their personal data.

It’s joined by the likes of other notable regulations, such as Brazil’s LGPD, Canada’s PIPEDA, California’s CCPA, and South Africa’s POPIA among others.

While the details of these laws may differ on an individual level, there’s one thing they all have in common: they’re paving the way for a new era of data protection.

With data privacy regulations becoming widespread, the digital economy is slowly but surely shifting to a reality in which end-user data privacy, consent and compliance are commonplace.

And although this may mark an exciting time for those who care about data privacy, it’s also a rude awakening for a number of organisations.

Now, and likely even more so into the future, online entities who want to do business with individuals in these regions will have to ensure that they’re adhering to the relevant regulations — or face hefty fines.

For companies that have been used to collecting, using and sharing data without much thought or regard for user privacy, this will require a major change in mindset and operations.

Adapting As Necessary With A CMP

But what does this all mean for the future of data privacy compliance? Are we headed towards a world in which every organization needs to have a Chief Privacy Officer (CPO), a team of privacy lawyers, and an army of compliance officers?

The answer is: not necessarily.
While it’s true that the global digital economy is becoming increasingly privacy-centric, that doesn’t mean that every organization needs to staff a dedicated privacy team in order to stay compliant.

In many cases, compliance can be achieved by working with a reputable Consent Management Platform (CMP) provider.

A CMP is a software solution that helps organizations collect, manage and store user consent in accordance with data privacy regulations. It’s an effective way to ensure compliance without overburdening your team or breaking the bank.

Moreover, a CMP can automate many of the processes and tasks associated with compliance, freeing up your team to focus on other things.

With a CMP in place, your organisation can continue to operate as usual while adhering to the new regulations.

In other words, a CMP can help you avoid the need for a major overhaul of your privacy compliance program.

The Benefits Of The CookieFirst CMP Platform

Okay, so CMP solutions can be helpful in achieving compliance. But what sets CookieFirst apart from the rest?

CookieFirst is a market-leader in cookie CMPs in the EU, founded in 2019 and operating out of Amsterdam, The Netherlands.

Our mission is to help online businesses comply with the GDPR, ePrivacy Directive, and other data privacy regulations while maintaining a high level of user trust.

CookieFirst does this by providing a cutting-edge, easy-to-use CMP solution that offers a number of advantages, including:

• Automatic data privacy compliance and consent management
• An EU-based CDN for customers who want to ensure that they don’t transfer data to the US.
• EU-based and EU-owned sub processors for processing end user data
• Unrivaled scanning technology that automatically finds and controls all cookies and trackers on a website based on user consent.
• Automatic cookie policy that’s easily combinable with any policy generator.
• Compatibility with virtually every web technology.

There’s no doubt that we’re headed towards a more privacy-centric digital economy. And while this may require some organisations to make changes to the way they operate, it doesn’t have to be a major undertaking.

CookieFirst provides everything the modern organization needs to excel in the online world. From tailored enterprise-level compliance solutions to self-serve plug-and-play solutions, we have a CMP platform that’s right for you.